When we see a niche opportunity in one or more locations across the country, we’ll:
- acquire a keyword-rich domain
- launch a lead generation web site
- do the voodoo-that-we-do to get the site to rank well for its target search phrase(s)
- monitor consumer response to insure that the site is successful
- deliver free leads to local business owners to demonstrate value in advance
- then approach local business owners about leasing the site or otherwise partnering to benefit from the increased local exposure
Why do we do this? Well,
- we enjoy the process
- it’s fun to help small, locally-owned businesses with their success
- we donate 10% of our revenues (not profits, but revenues) to charity. This feels awesome! We use http://www.fidelitycharitable.org to manage our donations and focus on veteran and environmental charities, but also give to targeted, local charities where we’re confident that the money is going directly to deserving recipients
Example sites include:
- Real Estate Sales: RichmondVaCondos.net, RichmondVaMLS.net, RichmondVaNewHomes.net, OuterBanksMLS.net
- Apartment Rentals: WinstonSalemApartments.net
- Property Management: RichmondVAPropertyManagement.com
- Home Improvement: HickeysPlumbingHeating.com, RichmondCarpetCleaner.net